The No BS Business Mentor and consultant helps driven business founders to sustainably grow without sacrificing their time or sanity.
Productivity and Business Growth Expert, soon-to-be Accredited Life Coach.
Photography by Karen Staniland-Platt
Jools Aspinall (41) is known as the ‘No BS Business Mentor’ for good reason. She is on a mission to help driven but busy business owners grow sustainable businesses, without sacrificing their time or sanity.
A productivity, time management and efficiency expert, Jools has a deep knowledge of powerful tech tools and a no-nonsense approach honed over 15+ years as a high level Executive Assistant, helping to refine, restructure and grow small businesses in a variety of sectors.
She is also a soon-to-be accredited life coach and blends her skills to expertly support her clients who are often at the point of feeling like they have no more time or capacity, are feeling stuck and frustrated, and can’t see a way to improve things.
It was a move from London to Manchester which kick-started Jools’ journey into business ownership. She launched her business in 2017 as a self-employed Executive Assistant, and the same year went through a divorce and severe burnout which left her really sick. Seeing these big life experiences as opportunities, she took time to figure out who she was on her own and what she truly wanted, which enabled her to build a whole new life and future.
She had the flexibility and freedom of being self-employed but wasn’t feeling fulfilled or enjoying what she was doing. It was only in 2019, after she attended a networking event with a group of female freelancers, that Jools realised there was a whole new world out there with the explosion of the online space.
She pivoted her business from being a Virtual Assistant to become an Online Business Manager, helping to audit, suggest strategic changes and implement them for other online brands. She built a fantastic community and had many VAs and OBMs asking her to mentor and teach them, and in 2021 moved in this direction.
By advising, mentoring and coaching online entrepreneurs to harness the power of tech and automation, Jools now helps people to systemise and streamline their businesses (and lives) to prevent burnout, stress and overwhelm.
Jools is now regularly called upon to run training sessions and workshops for other online entrepreneurs who want to streamline and sustainably scale their businesses. She supports her clients through 1:1 mentoring and the Get Sh*t Done Club group coaching in which she teaches the 5 Ps of her Fix the Foundations Formula (Productivity, Pricing & Packages, Process, Platforms and People).
Jools’ expertise has already helped many solopreneurs and small business owners to work smarter not harder, and to grow their businesses without sacrificing their time or sanity.
For more information about Jools or Simply Jools, please visit: https://simply-jools.com
Building a sustainable and scalable business, business models
Productivity, time management, efficiency, capacity management/ how to plan your capacity
Automation in life and business, simplicity and streamlining in business, business processes, client/customer experience/ journey, how to grow a team
Tech tools for entrepreneurs, empowering entrepreneurs to harness the power of tech and automation in their business
How to create a thriving and loyal community in your online business
Toxic productivity, burnout, anti-presenteeism, boundaries, imposter syndrome
Being an advocate for self-employment, what it really takes to succeed if you’re self-employed, the discipline you need to be self-employed
Financial security is the key to happiness; how I set my business up to make £5k per month minimum from the very start and the simple steps to follow to do this too
3 powerful ways to build a community of loyal and raving fans as an online female entrepreneur/ coach/ service provider
What is toxic productivity and how to spot the red flags that you’re suffering from it? (And what to do if you are)
Self-employment doesn’t have to be hard; the 5 key skills you need to master to boss self-employment and how you can learn them today
Time management tips from a productivity expert; how to get more done in less time so that you can make more money in your business
Time management tips from a productivity expert; how to manage your time so that you can juggle it all without burning out
5 things to automate in your business right now to save time and earn more
3 things you can automate in your life to free up more time and enable you to do the things you love
Top tech tools for work and life and how to use them to get the best results
Based in the North West of England but operating globally, Simply Jools supports online service providers and coaches to sustainably grow their businesses, become more productive and harness the power of automation to give them back their time and freedom.
Founder, Jools Aspinall, offers her 15+ years of experience as an Executive Assistant to busy business owners at risk of burnout. She helps them work smarter not harder by implementing strategic tech tools to systemise and streamline their business operations.
A business growth and productivity expert, Jools is also an accredited life coach. She mentors and coaches her clients to embrace tools and ways of working which will free up their time, headspace and money-making capacity, which not only helps to sustainably grow their business but also positively impacts their lives as well.
